I've never had a store bought strawberry shortcake and the kind I had/made growing up had a lightly sweetened biscuit/scone base. So the sponge cake sort of shortcake sounded weird to me...and the whole wheat even moreso.;-) But I tried it and am converted. I like that this is very lightly sweet because that's what I'm used to for a shortcake base. I prefer the texture of this one over what I'm used to, though! Light and spongey to soak up that strawberry goodness. We split it in half and put berries and whipped cream in the middle and on top. Messy, but extra good. (Oh, and I do what a previous poster mentioned: slicing berries and sprinkling with sugar in advance to get that juice flowing.) Thanks!